Urban Transportation

Print ​booklet

While working for Sarah Lawrence, Urban Trans North America and the Massachusetts Department of Transportation (Mass DOT) had a need for a booklet that gave resources to businesses on how to implement different commuter options. The booklet had varied information; from determining what sort of solutions fit best for the typology of the worksites, to giving examples on how to implement practices that best worked for their scenarios.

This booklet required consistent use of iconography, layout, and color relation. Much of the information relied on its informational structure and often needed graphs to further explain options within choices. The end of the booklet has example surveys and structured plans on how businesses could move forward with putting their decisions in to action.